Toilet Twinning from CORD - Paul Daniels urges UK cleaning industry to help make poverty disappear!

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For every $1dollar spent on sanitation at least $9dollars are saved in health, education and economic development (UN)

Sanitation is more important than independence

In the future the flush toilet will become extinct. It makes no sense to flush excreta with precious drinking water. It's costly in terms of money and energy. In rural areas dry toilets have already become the best accepted technology. It's called Ecological Sanitation.

At current rates of progress the Millennium Development Goals sanitation target will not be met until the 22nd century. That's over 80 years too late!

For every $1dollar spent on sanitation at least $9dollars are saved in health, education and economic development (UN)

Children will continue to suffer the most with shortened life spans, missed schooling, disease, malnutrition and poverty.

60% of all rural diseases are caused by poor hygiene and sanitation.

More than 433 million school days are lost each year because of water-borne disease.

At any one time, half of the world's hospital beds are filled with people suffering from water-borne diseases caused by pollution from untreated sewage.

A baby born in sub-Saharan Africa is 500 times more likely to die from diarrhoeal diseases than a baby in the developed world. Even worse Diarrhoea can lead to severe malnutrition which contributed to 6 million child deaths a year.

Every day 5,000 children under 5 die needlessly from diarrhoeal diseases caused by dirty water.

In Africa it is estimated that 5% of GDP is lost to the illnesses and deaths caused by poor sanitation and water. (Source: UN)

40% of the world’s population who have to use fields, streams, rivers, railway lines, canal banks, roadsides, plastic bags, or squalid, disease breeding buckets.

Without toilets, disease and death are rife. Illness prevents people from working. It stops children going to school. It stops peace being built.

Without toilets, human waste can contaminate water, food and causes the majority of illness in the world. Illnesses like diarrhoea, which stop children growing healthily and lead to malnutrition.

One gram of faeces can contain 10 million viruses, one million bacteria, 1000 parasite cysts and 100 parasite eggs.

Every day 2.6 billion people do not have somewhere safe, private or hygienic to go to the toilet.

Paul Daniels urges UK cleaning industry to help make poverty disappear!

The cleaning industry is being urged to sign up to the first global Toilet Twinning Campaign by linking Britain’s public loos with their very own ‘twin’ latrine deep in the African bush.

Master magician Paul Daniels conjures up support for Toilet Twinning at the 2009 Loo of the Year Awards

There was plenty of enthusiasm for the innovative idea at the Annual Loo of the Year Awards, where the five star toilet award winners saw the potential for promoting the cause in their ladies and gents facilities. Celebrity guest and Master magician Paul Daniels lent his support by incorporating the idea into his act at the ceremony, held at the National Motor Cycle Museum.

‘To engage with Toilet Twinning has to be a no brainer for anyone involved in the cleaning industry,’ said CORD Director Richard Dickson. ‘We have such wonderful public facilities in this country and I would urge everyone to support us and make a real difference to the lives of people who have arrived home with literally nothing.’

The event attracted more than 300 delegates from the UK’s railways, hotels, department stores, major supermarket and food outlet chains, holiday camps, caravan parks ,tourist attractions and council run public conveniences.

So far some 940 individuals, schools, cathedrals, businesses, organisations and major venues from around the globe have twinned their toilets, raising over £56,000 for CORD’s programme and providing a loo for 5,640 people.

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